Here are some things that have been said about this special day:
Show your assets for charity:
Cape Town - A special day for the celebration of female allure - that is what National Cleavage Day will celebrate on Friday.
Wonderbra and 5fm are calling on women all over the country to show off their assets. All for a good cause, naturally. The company with the most seductive women will win R10 000 to donate to the charity of its choice.
Anita Meiring, spokesperson for Wonderbra, said women should do anything to celebrate their femininity on this day. "Dress nicely, smile more, but the most important of all - show your cleavage." Read More Courtesy of News 24
What dreams are made of:
Cape Town - Boobtiful babes were out in full force on Friday morning to celebrate national cleavage day - to the delight of male motorists.
There were boobs galore as Wonderbra models showed off their assets at some of the countries major intersections.
Organisers of the event - in its second year - challenged all ladies to bare their assets in their favourite Wonderbra. Courtesy Of News 24